Strategic Orientation, Integrated Marketing Communication, and Relational Performance in E-commerce Brands: Evidence from Japanese Consumers’ Perception
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Business Communication Research and Practice
سال: 2021
ISSN: 2586-5293,2586-534X
DOI: 10.22682/bcrp.2021.4.1.28